As an attorney, you have years of experience and training when it comes to handling cases and working with clients. But when faced with the challenge of actually marketing your services, you may draw a blank. You don't really learn about marketing in law school, and while you could just hire a marketing consultant to do it all for you, it's still important to know the basics so you can verify that they are on the right track and doing good work for you.
4 October 2017
If you're a software developer, you may already be far more partial to the role of an independent contractor than a W2 employee. Indeed, contracting out your services to multiple vendors or merchants can be far more lucrative and personally fulfilling than working to develop a single company's software. However, for those wishing to break into the e-commerce market, marketing your software development services to these savvy entrepreneurs can present a new challenge.
20 September 2017
In today's tech-driven world, it is nearly impossible to market yourself without any online presence. Law firms are no exception. Your law firm needs to put in the effort to increase visibility online to help generate leads. Incorporate Social Media Ads At one point, ads on websites were a useful tool for generating your next lead and possibly earning a few dollars to reinvest into your business. Unfortunately, with many ads becoming annoying, intrusive, and being used as a way to place trojans on computers, more people are using ad-blocking software to protect themselves, which hurts reputable businesses.
15 September 2017