Video offers a compelling way to connect with potential customers online. Short videos can help get your message across quickly and clearly, and they can paint a picture of what your company has to offer. If you are not sure whether or not you should incorporate video into your online marketing strategy, here are a few options you might want to consider. Testimonials Testimonial videos are short videos that either have a customer or client discussing how your products have helped them.
7 May 2018
Using social media to market yourself and your brand is a necessity. Since many people find new businesses and look for information via social media more often, having a business website alone is not enough. There are ways to be successful on social media. Quality Over Quantity The quality of your social media accounts will always be more important than quantity. This includes putting more effort into fewer platforms and the quality of individual posts.
8 February 2018
Web design is a professional service that, at one time, meant meeting in person with designers to discuss what you wanted. Then the designers would give you their "package estimate," and you would either decline or accept their services. Gradually, web design services were offered-- where else?--on the web/online, where it made sense. There are actually some benefits to designing a website online over designing it the old-fashioned way. You Do Not Have to Meet with Anyone
18 November 2017
According to research by Smart Insights, people are spending more time on mobile devices than they are on desktop computers, 51 percent vs. 42 percent respectively. Thus, improving your mobile advertising game is a critical step towards dominating your competition, particularly if you're using mobile banner ads. Although the CTR (click through rate) for banner ads is notoriously low, here are a few things you can do to improve the effectiveness of your ad campaign and get more people to your website.
3 November 2017
When you are looking to grow your business, it will be necessary for you to take advantage of all of the available advertising options. While you may be fairly well informed when it comes to conventional advertising, the world of internet market can be bewildering to many individuals. In particular, social media can be a highly effective way of helping to advertise your enterprise, but you will need to utilize several key points about this type of marketing.
10 October 2017
As an attorney, you have years of experience and training when it comes to handling cases and working with clients. But when faced with the challenge of actually marketing your services, you may draw a blank. You don't really learn about marketing in law school, and while you could just hire a marketing consultant to do it all for you, it's still important to know the basics so you can verify that they are on the right track and doing good work for you.
4 October 2017
If you're a software developer, you may already be far more partial to the role of an independent contractor than a W2 employee. Indeed, contracting out your services to multiple vendors or merchants can be far more lucrative and personally fulfilling than working to develop a single company's software. However, for those wishing to break into the e-commerce market, marketing your software development services to these savvy entrepreneurs can present a new challenge.
20 September 2017
In today's tech-driven world, it is nearly impossible to market yourself without any online presence. Law firms are no exception. Your law firm needs to put in the effort to increase visibility online to help generate leads. Incorporate Social Media Ads At one point, ads on websites were a useful tool for generating your next lead and possibly earning a few dollars to reinvest into your business. Unfortunately, with many ads becoming annoying, intrusive, and being used as a way to place trojans on computers, more people are using ad-blocking software to protect themselves, which hurts reputable businesses.
15 September 2017