According to research by Smart Insights, people are spending more time on mobile devices than they are on desktop computers, 51 percent vs. 42 percent respectively. Thus, improving your mobile advertising game is a critical step towards dominating your competition, particularly if you're using mobile banner ads. Although the CTR (click through rate) for banner ads is notoriously low, here are a few things you can do to improve the effectiveness of your ad campaign and get more people to your website.
Know Your Target Market
If you do nothing else, at minimum, you should sit down and determine who your target market is. Your target market is the people who are most likely to have a need for your products or services and who have the means to purchase them. Investing time, money, and effort into identifying who these people are makes it easier to market to them.
For instance, you'll know what type of websites and mobile apps these people use, so you can put your mobile ads in places they're likely to be seen, and you can design those ads in ways that appeals to your buyers enough to get those people to click on them.
Figuring out who your target market is can be challenging. A good place to start is to look at your existing client base to get an idea of who is already buying from you. Stalking your competition to see who they're trying to attract can also provide you with insight into who you should be targeting. People who buy BMWs are likely to also be interested in other types of luxury vehicles, for example.
You can find quite a few tips on determining your target market online. Another option is to enlist the help of a marketing firm who can develop a profile for you, which may be the easiest and most timesaving choice in the long run.
Take Advantage of Accidental Clicks
According to available research, approximately 60 percent of clicks on mobile banner ads are accidental, meaning the person meant to click on something else and hit your banner ad instead. While this is problematic because it causes you to waste advertising dollars on people who may or may not have been interested in your product or service, it may be possible to still capture a few sales by giving the visitor a reason to stick around on your sales page.
One way to do this is to tie your landing page into whatever your clients were doing when they clicked the link. For example, if you place your banner ad into a mobile game, design your landing page so it's a fun interactive space with gaming elements that encourage the customer to continue clicking through the sales funnel. Another option is to have the banner ad launch a very short video that gives customer a quick and compelling reason to get more information about your product or service.
Developing different types of landing pages for different ads may be a little more complex and time consuming. However, it may result in a higher conversion rate at the end of the day.
Use Animation Effectively
One of the biggest challenges with advertising on mobile devices is the screen real estate is much, much smaller. Therefore, you have to do a lot with less. Animated ads are a good way to get around this issue. First, the ads' movement may attract your customer's eyes. Second, these ads consist of multiple images merged together, so you can pack more information into them than you could with a static banner.
Be careful that you don't go overboard, however. If the animation is too distracting, it may irritate the viewer and lead them to have a negative view of your company. Additionally, even though you may have more space for your message, should still be as brief as possible to avoid overloading the viewer.
For more tips on developing effective banner ads, contact a mobile marketing company.Share
3 November 2017
As soon as I started my business, I realized that there were some important things I needed to do in order to improve my presence online. For starters, I realized that I needed to focus on improving my marketing skills, so I went through and worked hard to make sure that my website was visible. However, I could tell that I needed some help, so I turned to an online marketing company for a little advice. They were amazing to work with, and within a few days they had the entire website it much better shape. This blog is all about improving your online marketing so that people can find you online.